In today’s experience-led economy, people don’t buy products, they buy experiences. According to Gartner, 86% of customers would pay more for a better experience. This has caused customer experience to be the primary competitive battleground for today’s business. Find out the origin of the experience economy and how you can successfully capitalise on it.
In this whitepaper, you will:
Discover the origin of the experience economy
Understand the progression of economic value
Learn strategies to succeed in the experience economy
Read real-life case studies from big players like Apple and Lego
Learn smart ways to future-proof your organization
Get inspirational quotes from industry leaders
See 16-page content filled with useful insights and data.