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Clayton Christensen of Harvard Business School said that over 30,000 new consumer products are launched yearly and 80% of them fail. And the reason for failing? Lack of preparation.

Avoid this common pitfall by running a systematic product field testing that looks for opportunities to improve a product before it hits the market.

In this case study, you will:

Learn how product field testing works.

Discover the benefits of running this product solution

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Behind every successful product is a systematic field testing that analyzes data to perfect a product prior to its release. Download our case study about this data-based solution.