Clayton Christensen of Harvard Business School said that over 30,000 new consumer products are launched yearly and 80% of them fail. And the reason for failing? Lack of preparation.

Avoid this common pitfall by running a systematic product field testing that looks for opportunities to improve a product before it hits the market.

In this case study, you will:

Learn how product field testing works.

Discover the benefits of running this product solution

Read actual case studies with proven results